5 New Fashion Launches You Need To Add To Your Cart This Month

As offices open up and our social calendars start expanding again, it is time to start dreaming up new ways to inject some excitement into our wardrobes. Further help on that end can be found with the array of new launches that have graced the world of fashion this month. From Masaba Gupta extending her signature quirky prints to innerwear to Arpit

Day 1 Of Lakmé Fashion Week 2022

HELLO! Recaps: Everything That Happened At Day 1 Of Lakmé Fashion Week 2022

One of the most-awaited events in the calendars of every fashion enthusiast in the country, Lakmé Fashion Week is back in its physical form in the post-pandemic world. Making its move from Mumbai to Delhi, the event opened big with a showcase at the Italian Embassy by designer Rahul Mishra, setting the tone for the exciting new launches to come. Da

Designer Ujjawal Dubey & Antar Agni’s upcoming collection

How A Moth Inspired Designer Ujjawal Dubey, Of Antar Agni, To Create His Upcoming Collection At LFW 2022

One of the first names that come to mind when talking about the ‘anti-fit fashion’ movement in India, is designer Ujjawal Dubey’s Antar Agni. Ever since his launch in 2014 with Lakme’s Gen-Next platform, Dubey has championed locally-sourced fabrics and techniques and created a name for himself as one of the country’s most eco-conscious designers. T