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5 Celebrity-Owned Lingerie Brands That Changed How We Look At Intimate Wear

Reisha Shetty
Junior Digital Writer

Buying the perfect lingerie can be quite a tricky task. Good lingerie can greatly impact one's confidence, especially if it’s the right fit, and style. In the last decade or so, we have seen a huge number of celebrities getting into the fashion industry, especially intimate wear. These celebrities are focused on bringing an inclusive line of intimate wear that makes you feel sexy and confident. One of the biggest music icons, Lizzo announced the launch of her all-inclusive brand, ‘Yitty’ which took the fashion industry by storm. The ‘Juice’ singer’s latest brand focuses on bringing in inclusive, everyday shapewear that is not restricted to a certain size or shape.

But Lizzo isn’t the only one. Many such celebrities have introduced a whole new world of lingerie to us and these are the ones we can’t get enough of!

SAVAGE X FENTY By Rihanna

Launched in May 2018, Rihana’s first-ever brand, SAVAGE X FENTY by Rihanna was all about lingerie, sleepwear, and accessories. The ‘Diamonds’ singer wanted to create a brand that was sexy and allowed woman to be confident in their skin. With an extensive range in sizing, SAVAGE X FENTY focuses on being an inclusive, body-positive brand.

Skims By Kim Kardashian

A brand that took over the world, Skims by Kim Kardashian was launched in 2019, introducing the world to shapewear and underwear. Kardashian, who is known to be a shapewear loyalist, often spoke about her struggle in finding the perfect pair of shapewear, which soon led her to create a brand of her own. Today, Skims is known all over the world, not only for their shapewear and lingerie but also for their basics and comfort wear.

Gisele Bündchen Intimates By Gisele Bündchen

Gisele Bündchen©Gisele Bündchen Intimates

In 2011, the Brazilian supermodel came out with her range of lingerie, Gisele Bündchen Intimates. The brand brought in a lot of vibrant colours with lace detailing that would make every woman who wore them feel like a supermodel.

Intimate Britney Spears

While the brand saw a very short shelf life, Intimate Britney Spears did create an unforgettable impression. A brand that was much like the pop star, it focused on sexy, luxurious, and comfortable products. From lingerie, they then moved on to beautiful loungewear and sleepwear.

Rosie Collection For Marks and Spencer By Rosie Huntington-Whiteley

Another supermodel that made big waves in the intimate-wear industry, Rosie Huntington-Whiteley’s collaboration with Marks and Spencer was all about delicate, beautiful lingerie. Inspired by 1920s glamour, the collection offered lingerie with delicate lace details in a pastel colour palette which resonated with the former Victoria’s Secret angel’s elegant personality.