The summer of 2022 is special in more ways than one. It is the first summer in years that hasn’t been spent under the looming cloud of a lockdown, and with travel restrictions easing around the world, you are excused for wanting to call in sick at work and compensating with a long-overdue getaway instead.
Swimwear Brands in India
Those long hours by the pool, however, call for ‘gram-worthy swimwear, and the country’s homegrown labels are only too glad to oblige with a merry riot of prints and patterns. Join us in taking a closer look:
Verandah
While the discourse around sustainability is usually centered around fast fashion brands, designer Anjali Patel Mehta was ensuring that the world of swimwear took stock of its environmental footprint with a sustainable lineup crafted from ECONYL® that offers regenerated pieces crafted from ocean and landfill waste.
The Summer House
True to its name, the Bengaluru-based label keeps the spirit of summer alive throughout the year with its lexicon of easy, breathable separates. But with the season upon us, it is time to frequent the label’s lineup of sustainable fabrics—the ECONYL® regenerated nylon remains a crowd-favourite with designers—produced with mindful artisan partnerships.
Esha Lal
If you’re looking to add a splash of colour and whimsical prints to your poolside wardrobe, Esha Lal’s eponymous offering has just what you need. The designer leverages her skills in the world of graphic design to offer statement-making swimwear underscored with thoughtful sustainability initiatives, such as labels constructed from seed paper.
OOKIOH
Earning a nod from Hollywood tastemakers such as Bella Hadid and Hailey Bieber can prove to be make-or-break for a young designer, and founder Vivek Agarwal’s celebrity-favourite swimwear, made with yarn crafted from waste fishing nets, has already earned what would take most a lifetime.
