Eesha Kulkarni

Hyper-feminine and slightly whimsical, the newest trendy aesthetic draws inspiration from the romanticism of the coquette archetype. It typically involves soft, doll-like features and focuses on enhancing natural beauty with subtle touches of playfulness.

The coquette make-up trend delves into a world of flirtatious femininity, merging vintage charm with a modern edge.

Stemming from the French word ‘coquet,’ which means a promiscuous woman, this trend pays homage to the 18th and 19th centuries when society women fearlessly redefined the term, defying conventions by flirting with potential suitors or simply revelling in lighthearted banter with men they fancied. It was a powerful reclamation of feminine allure and now serves as the inspiration for the modern-day coquette make-up trend.

Picture Daphne Bridgerton, elegantly peering at the Duke from behind her fan—a subtle make-up moment that captures the essence of sultry innocence with a contemporary twist.

It embraces an unapologetically “girly” aesthetic, celebrating everything cute and charming. Think delicate pearls, dainty lace, whimsical bows, and a soft, romantic colour palette dominated by shades of pink.

In today’s digital age, the coquette trend draws inspiration from various beauty influencers, finding its place among TikTok’s biggest players. It incorporates elements from the Cold Girl aesthetic, Vanilla Girl aesthetic, siren eyes, doe eyes, and douyin blush, creating a mesmerising fusion. The result? Fluttery lashes that bat playfully, elongated eyeliner that adds a hint of allure, and fresh, flushed cheeks radiating youthful vibrancy.

The coquette make-up trend often includes the following elements

1. Flawless Complexion: Coquette makeup starts with a flawless, porcelain-like, glow-y complexion. A smooth and even base is achieved through the use of a lightweight foundation or tinted moisturiser, followed by concealer to cover any imperfections. The goal is to create a fresh and radiant complexion that appears youthful and glazed.
2. Rosy Cheeks: Rosy and flushed cheeks are a key component of the coquette makeup look. Soft pink or peach blush is applied to the apples of the cheeks, and is typically blended softly to achieve a natural-looking flush.
3. Ethereal Eyes: The eyes in this make-up look are often the focal point. The emphasis is on creating a wide-eyed and doe-like effect. Soft, pastel eyeshadows in shades of pink, lavender, or peach are commonly used to add a touch of whimsy. Subtle shimmer or iridescent finishes may be incorporated to enhance the dreamy and ethereal vibe. Mascara is applied to the upper and lower lashes, focusing on lengthening and defining without creating too much volume.
4. Doll-like Lips: The lips in coquette make-up are usually kept soft and natural. Light pink or nude shades are popular choices to achieve a youthful and innocent look. Lip liners and glossy finishes or a hint of shimmer may be added to create a plump and pouty effect.
5. Delicate Brows: Brows are typically groomed to look soft and natural, with a focus on enhancing the shape rather than making them appear too bold or dramatic. Lightly fill in any sparse areas using a brow pencil or powder to maintain a delicate and refined look.

Here are some products that will help you nail the coquette make-up look..