Beauty Trends

I'm cold makeup trend

‘I’m Cold’ Make-Up Is Perfect For Your Next Holiday Party

First popularised and coined by make-up artist Zoe Kim Kenealy, social media’s latest obsession is the “I’m cold” look, which emulates the weather-beaten, blushed winter face, but in a way cuter form. The frosty and serotonin-inducing ‘Hallmark Holiday’ look is essentially a seasonal version of the sunburned make-up trend that was all over the inte

Sheer Black Gloss

Sheer Black Gloss Is What You Need This Spooky Season!

With the spooky season around the corner, it’s obvious that we’re going to see a lot of black and violets on our favourite make-up mavens feed. And sure, black is a really bold colour to work with, the DIY black lip gloss trend is making waves on the Internet and we’re not complaining. Introduced on TikTok by make-up artist and creator, Aoife (@aoi

K-Beauty Regimes

K-Beauty Regimes That Are More Than Just Social Media Trends

How often have you found yourself watching K-dramas, wishfully dreaming of one day, getting a porcelain skin tone like the lead actors? You surely aren’t alone. Beauty hacks from South Korea are all the rage around the world, and for good reason. The Korean skincare philosophy is simple—allowing your skin to thrive in its natural ecosystem by clean

Skin Cycling Beauty Trends

Everything You Need To Know About ‘Skin Cycling’

While we’ve seen a huge wave of skincare and beauty trends come our way thanks to TikTok, but a certain beauty routine has truly proved its worth. Introduced by Dr Whitney Bowe, the term ‘Skin Cycling’ caught on TikTok skincare trends quite fast. And while we’ve seen many trends come and go, this one is not only recommended by a dermatologist but i

5 Viral Beauty Trends: Do They Work Or Not?

Over the last few years, social media has introduced beauty mavens everywhere to clever hacks, life-saving tricks, and must-have new products that have changed people’s lives. And sure, we’ve found some life-changing beauty hacks,but we’ve also encountered some clickbait beauty trends that have disappointed us to our core. So, we took it upon ourse

Beauty Innovations

Beauty Innovations That Have Changed Our Lives In The Last 5 Years

The beauty industry has seen major growth in the last five years. With the world being introduced to various beauty regimes from different countries, brands have taken it upon themselves to keep innovating with beauty products that will make a difference in our day-to-day life. The result? Some of the best products that have completely transformed