tradwife trend

Decoding The Viral ‘Tradwife’ Phenomenon

In the fast-paced world of social media, trends come and go like fleeting gusts of wind. However, one trend seems to have dug its heels firmly into the digital landscape: the rise of the ‘Tradwife’ phenomenon. With hashtags like #tradwife racking up millions of views on TikTok, it’s time to unravel the allure, controversies and implications of this

Snail Girl Era

Are You Ready To Enter The ‘Snail Girl Era’?

Raise your hand if you had (or have, no judgments!) a mug/diary/poster emblazoned with the word ‘Girl Boss’ in cheerful calligraphy. The Tumblr era of the 2010s glamourised the hustle culture, encouraging women to give their career and professional life their all. The Gen Zs of 2023, however, refuse to subscribe to the phenomenon. Over the past few

242 make-up Trends

What’s The 242 Make-Up Rule That’s Taking Over The Internet?

In a world filled with ever-evolving beauty trends and techniques, we all yearn for a little simplicity, don’t we? Enter TikTok’s viral 242 make-up rule, a fuss-free approach that promises to transform your beauty routine. While it might not reinvent the wheel, it’s the perfect recipe for achieving that glowy, natural look in under 10 minutes. So,

naked nails trend

These Viral ‘Naked Nails’ Are Just What You Need To Try Now

Welcome to the summer of 2023, where nail trends have gone wild with creativity and quirkiness! From ‘water nail’ manicures to ‘coquette’ nails, we’ve seen it all. But amidst the vibrant colours and flashy designs, a refreshing trend has emerged – ‘naked nails.’ This daring yet chic trend is all about embracing a stripped-down, minimalist look with

White Concealer Viral Trend

Do We Vibe With The White Concealer Viral Trend?

Listen up beauty junkies! There’s a new make-up trend on the block—and this time it’s something Gen Z has borrowed from the ’90s and early 2000s babies. The latest viral hack taking over TikTok is the white concealer trend for an ultra-glam Kardashian-esque under eye look. First brought to light by TikTok creator @blumarinebae, whose video blew up

Jeans Boots

Is The Viral ‘Jeans Boots’ Trend Worth Trying?

Another day, another viral trend—and this time, it’s the lovechild between knee-high boots with pointed toes and heels and jeans. Fashion influencers on TikTok and Instagram are slashing their old denim jeans to make the DIY version of the ‘jeans boots’ after Swedish supermodel and influencer Elsa Hosk shared a picture of her wearing them and amass