With more and more people wanting to create a space that resonates with their personality and lifestyle, and bring their painstakingly curated Pinterest boards to life, there’s been a boom in the home decor industry over the past few years. The fact that the home decor industry in India is currently estimated to be $32.14 billion at the moment and is expected to reach $39.44 billion by 2027 is a clear testament to that.
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You don’t need to look very far to create your dream home as there are many incredible homegrown brands that will help you find everything you need to personalise and beautify your space just the way you want. From traditionally crafted pieces to whimsical yet functional decor items, these lesser-known Indian decor brands have something for everyone.
Home Decor Brands in India
Take a look at some of our favourite homegrown decor brands that you should definitely know about…
This Mumbai-based brand was founded in 2017 by Parsons School of Design graduate Yogita Agrawal. The designer brought her unique and creative aesthetic to the brand with her delightful dinnerware and crockery collections. The USP of Agrawal’s products is their unusual shapes that are specifically designed for Indian foods like chaat and dal baati.
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Co-founders Shubham and Ajay were on a serendipitious trip to Kochi when inspiration struck for their luxury homeware boutique Yellow Verandah. The brand offers vibrantly coloured pieces that have been constructed using traditional craftsmanship. The manufacturing team comprises of local artisans, craftsmen, and design partners across India.
This homegrown ceramic brand is perfect for anyone who values simplicity in design. Founder and designer Adrita Sarkar uses her background as an illustrator trained in the Tibetan Thangka art form to create mesmerizingly simple but beautiful designs on ceramics.
If you love knowing that the decor items you own are one of their kinds, then you should definitely give Baarique a try. Co-founders Malika Budhiraj and Surkhi Mathary stumbled upon the idea of handpainted metallic utensils over a meal that was being served in traditional metallic crockery in Leh. The sustainable tableware is made in collaboration with artisans and craftsmen from Rajasthan.
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A Tiny Mistake
Founder Akanksha Tandon credits her Shih Tzu puppy for inspiration to build a brand that embraces unique identities and, well, tiny mistakes. The brand prides itself on its handcrafting processes that ensure no two pieces are alike. Tandon feels it adds character to each item, making it all the more valuable for your house.
This Delhi-based brand features products that look like they are delightful illustrations that have come to life. Founder and head designer Bani Chawla’s attention to detail and love for all things whimsical and joyful reflects in the products. Each object serves a function but also delights and charms with its aesthetic.
The Koy Store
An eclectic blend of Indian furniture, Kunaal Kyhaan Seolekar’s The Koy Store is a true work of visual art. The quirky and experimental design is quite different from what we normally see in the Indian market, making it very unique, and perfect for a modern Indian.
Do you love reading about interiors and are on a constant lookout for expert advice? In our July issue, we are celebrating the top architects and interior designers of the industry to give you an insight into their world along with an inspirational guide to spruce up your homes. Stay tuned for the grand unveiling on July 7, 2022!