Salva Mubarak Senior Features Writer

With a growing consciousness about the impact our everyday choices make on the environment around us, it’s more necessary than ever to have brands that also mirror the same consciousness. Over the past few years, we’ve seen a rising popularity of sustainability and slow trends across various fields, from fashion to beauty.

When it comes to slow beauty, it’s important to consider the manufacturing practices that have gone into creating the product and the ingredients in it. Not only is the practice good for the environment, but it’s also good for your body and mind.

There are many homegrown brands that have taken on the mantle of introducing slow beauty and sustainable manufacturing practices to ensure we can take care of our beauty and wellness needs without feeling guilty about our impact on the environment.

So now that Earth Day is just around the corner, let’s take a look at some of our favourite Indian skincare and beauty brands that are saving the planet one eco-friendly product at a time…

Purearth

This beauty and wellness brand is all about building a relationship between the Earth and our skincare routines. It employs women’s self-help groups to ethically-source ingredients from The Himalayas to promote natural beauty ingredients. The brand focuses on zero waste and promoting clean beauty and wellness practices.

Soul Tree

The brand works with several NGOs to support local farmers and communities through their ethical sourcing practices that promote forest regeneration. Aside from this, the products contain no harmful chemicals that can pollute the environment around you, making it a completely eco-friendly and sustainable brand.

Pahadi Local

Founder Jessica Jayne realised the treasure trove of beauty and wellness ingredients that were being overlooked in The Himalayas on a trip to her hometown in Shimla. This is how Pahadi Local came into existence. The brand focuses on bringing the goodness of the natural ingredients from the area to the rest of the world in their purest forms. It has also introduced a variety of green initiatives that support local communities in a holistic manner.

Aminu

This clean skincare brand proudly claims that its products are eco-friendly in all aspects. The products are free of micro-plastics and the packaging avoids single-use plastics. From mindful sourcing of the ingredients, by keeping in mind their impact on the skin, soil, and water streams, to sustainable and recyclable packaging, the brand’s products are a great addition to your sustainable beauty routines.

Nuskay

Sisters Dr. Pooja and Dr. Drishty Chhabra got inspired from their travels around the world and created a brand that allows beauty and skincare enthusiasts to make mindful choices in their daily routines. The vegan brand has products that are free from sulphate, paraben, and are not tested on animals. The natural ingredients are packaged in eco-friendly, biodegradable materials.