7 Indian Menswear Labels That You Need To Bookmark
Menswear in India has come a long way from being confined to a few silhouettes and a dark colour palette. Over the past few years, designers have started pushing the envelope when it comes to traditional Indian wear options for men.
From vivid colours to evolved surface techniques, these contemporary homegrown designer fashion labels are opening up the landscape of menswear in India, one collection at a time. Be it ethnic wear or daily staples, these are the menswear labels that we’re loving currently and should be on your radar.
Arjan Dugal
Arjan Dugal
Ever since he established his label in 2014, Arjan Dugal has been keen on delivering a kaleidoscope of colours and textures through his designs. An Arjan Dugal ensemble is perfect for anyone who wants to find a balance between minimal and maximalist dressing, especially for festive wear.
Why we love it: The label successfully manages to infuse international cultural influences from places like Japan and Turkey into quintessentially Indian garments.
Saggar Mehra
Saggar Mehra
Designer Saggar Mehra noticed the wave of young men becoming aware of the wonders of bespoke tailoring and decided to fan the flames of this new awakening with his label. From eye-catching prints to modern silhouettes that celebrate the art of draping, Saggar Mehra offers elevated menswear essentials for any time you need to look your best.
Why we love it: Saggar Mehra’s brand is all about custom-tailoring and crafting pieces that can easily make you stand out from the crowd.
Khanijo
Khanijo
Gaurav Khanijo has no time for societal conventions dictating fashion. This is why his eponymous label proudly breaks rules and presents gender-agnostic clothing that always manages to be on trend. The clever use of embroidery and colours make each Khanijo piece a wearable piece of art.
Why we love it: The Delhi-based label celebrates India’s handlooms and allows a wider and younger consumer base to take pride in traditional craftsmanship.
Harago
Harago
This Jaipur-based fashion label creates trans-seasonal clothing for men. Designer Harsh Agarwal aims to revive traditional crafts and uplift artisans across the country with Harago. From high-quality shirts to jackets and shorts, the label offers a versatile collection that is perfect for those who like to make mindful choices when it comes to their wardrobe.
Why we love it: The premium clothes from the label are perfect for a variety of occasions, from office meetings to casual get-togethers.
Lota
Lota
If you’re someone who is unafraid to experiment with their wardrobe then Lota is your brand. Built on the ethos of sustainability and slow fashion, the label repurposes textile scraps and creates one-of-a-kind garments from them. You can expect a riot of colours, playful prints and contemporary, gender-fluid silhouettes from the brand.
Why we love it: When you’re wearing something by Lota, you can be sure that there is nobody else in the world with the same piece as yours.
Jodi
Jodi
Stylists-turned-designers Karuna Laungani and Gauri Verma created Jodi to celebrate their mutual love for India’s rich crafts. The brand is known for the signature handcrafted block prints from Jaipur. The founders’ love of travel inspires their vivid colour palette and bold prints.
Why we love it: You’ll get transported to languid vacation days once you don a Jodi outfit. The bright and bold colours and prints are an instant mood booster.
Margn
Margn
Designers Ranjit Yadav and Saurabh Maurya had the sole aim of disrupting menswear as we know it when they established their label back in 2021. Each Margn piece is hand-knitted by their all-women team residing in the valley of Kullu, making these knitwear essentials unique and of premium quality.
Why we love it: Not only is the label promoting a community of all-women artisans, it’s also environmentally sustainable in its manufacturing practices.
