Plum prides itself on being a paraben-, phthalate- and SLS-free skincare brand. It revels in the use of rich, natural ingredients like aloe vera, green tea, macadamia and chamomile. The brand’s impressive line-up of trusty buys (sans any nasties), like its Green Tea Renewed Clarity Night Gel as well as mattifying moisturisers and kits, are big hits among conscious buyers.
As a brand with non-toxic infusions that heal and nourish the skin, Kiro is truly magic in a beauty bottle. The cruelty-free tag aside, this vegan brand is mindfully made, well-balanced and all products responsibly crafted. The brand highlights its core philosophy of being luxurious yet conscientious. Whether it’s buttery lip colours or high-impact eyes, Kiro cracks the clean beauty code wonderfully.
When ancient Ayurvedic wisdom meets advanced green biochemistry, what we get is pure magic—that’s DaughterEarth for you. It’s loved for its proprietary formulas that are meticulously crafted from rare survivor botanicals. All ingredients used are reef-safe; only the most potent medicinal herbs make the cut. Innovative offerings like the Sacred Lotus and Vanilla Body Butter, Vegan Vitamin E Lip and Cheek Tint and Probiotic Eye Serum are proof.
Authenticity, sustainability and empowerment lie at the core of Nykaa’s brand philosophy. Founded by Falguni Nayyar, Nykaa is India’s largest omnichannel beauty retailer. Its label Nykaa Cosmetics offers a gamut of user- friendly eye, hair, face, bath and body products, make-up products like nail paints and lipsticks as well as tools, fragrances and essential oils. The brand also caters to men, with grooming products under the label Nykaa Man.
An intuitive, solution-oriented and inclusive skincare brand, Lotus Herbals has survived the tide for over three decades. It exerts an unparalleled dominion in the clean beauty industry with 100 percent chemical-free products that are lauded for their lightweight, herbal formulas. Bestsellers from the brand include iconic brightening face washes and sunscreens.
Built on the ethos of self-love and sustainability, B-town diva Katrina Kaif’s vegan and paraben-free beauty brand enjoys a cult following for its smooth and luscious formulas. Enriched with skin-loving ingredients, the brand is the perfect marriage of high glamour and care. The bestsellers from the line—hydrating foundations, eyeshadow crayons and lip kits—are lauded for promoting conscious make-up that helps you feel good from inside out.
Entrepreneur Vivek Sahni’s passion project seeks to bring authentic beauty and wellness to the world. Kama Ayurveda milks nature’s beauty secrets to activate repair from within. From rejuvenating night creams, Pure Rose Water and night serums, Kama’s power- packed Ayurvedic goodness wins on multiple fronts—be it performance, absolute authenticity or the aesthetic appeal of its offerings.
It was the first Indian brand to offer European-certified natural, personal care and beauty products in the country. Fancy a shampoo made of lemon peels? Or better yet, a lip balm made solely from the goodness of hibiscus and honey? Soul Tree has got you covered. Made using Ayurvedic recipes from organically harvested botanicals, Soul Tree beckons soulful beauty without extracting too much from Mother Earth.
With an ever-growing fan base, Juicy Chemistry is making waves in the vegan skincare scene for delivering exactly what it promises—sustainable, ethical and holistic products. Made from a result-oriented approach, the brand is the first-ever in India to be certified organic by ECOCERT France. While its largely vegan, a few of its products are made of beeswax.
This has been adapted for the website from a story that was originally published in Hello! India’s August 2021 issue. Get your hands on the latest issue right here!