Indian-Owned Ayurvedic Beauty Brands© Instagram

5 Indian-Owned Ayurvedic Beauty Brands You Need On Your Dresser

Reisha Shetty
Junior Digital Writer

An age-old practice, Ayurveda has been a pioneer when it comes to the holistic healing of one’s body, mind, and soul. With its multiple benefits and use of organic ingredients, it’s no surprise that the teachings of Ayurveda have found their way into the beauty and skincare industry. Brands around the world are now formulating products and approaching skincare using the lessons of Ayurveda.

Ayurvedic Beauty Brands in India

So, we decided to round up some of the best brands out there that are using Ayurvedic secrets to offer products that truly walk the talk. From unique treatments to the choicest of ingredients, these brands are worth every penny.

indē wild

Diipa Büller-Khosla’s recently-launched ‘Ayurvedistry’ brand has already created quite a stir with its unique combination of Ayurveda and chemistry. The brand is determined to use high-quality products and simplify the routines as much as possible, which is why they only have two products—a Vitamin C serum and a Bakuchiol serum, that takes care of your AM and PM needs. Their inclusive marketing and colourful yet eco-friendly packaging has made a big splash since its launch and, so far, the brand seems to be delivering on its promise of enhancing your natural skin.

Star Quality: Transparency is a big motto, so you’ll find all the ingredients used listed on the product itself.

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Pure Earth

The vegan, cruelty-free Ayurvedic brand founded by expert Kavita Khosa, Pure Earth has a strong fan base around the world. Its effective ingredients truly make a major difference, and we especially love their facial oils, massaging tools, and lip paint. The brand generates employment for women in the regions around the Himalayan ranges, from where they also procure their key ingredients. Their roster of products is immense and carefully thought out, so you’ll be able to find everything you need.

Star Quality: They also run the Pure Purpose Foundation, a non-profit that’s involved in multiple projects like Covid Relief, Rain Water Harvesting, building toilets for women and more.

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Fable And Mane

Hair and scalp care has always been a very important tradition in Indian households. We’ve all gotten numerous champis from our mothers and grandmothers while growing up (a lucky few of us still do). This age-old ritual is what inspired siblings Nikita and Akash Mehta to start Fable & Mane. A hair and scalp care brand through and through, their plant-based products made using ancient Indian hair care recipes help hydrate, nourish, and repair your scalp and hair. You can buy individual products or entire sets, but you’ll definitely find something for all your haircare concerns.

Star Quality: Their website has a hair quiz that allows you to figure out exactly what products you should buy for your hair.

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A celebrity-loved brand that truly embodies the true essence of Ayurveda, Ranavat is an ode to ancient family Ayurvedic recipes. Founded by Michelle Ranavat, who was so inspired by the richness and traditions of her culture,and Indian royalty, she started the brand as an endeavour to intoduce these secrets to the western world. Their Brightening Saffron Serum, in particular, is a crowd-seller and with good reason.

Star Quality: Their ritual-driven boxes are proof that the brand believes skincare to be a ritual. They also have a rewards program, which is great for avid shoppers.

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Forest Essentials

Founded in 2001 by Mira Kulkarni, the luxury ayurvedic beauty brand is one of the biggest skin and hair care brands in India. Made from organically grown ingredients found in the Himalayan forests, Forest Essentials has a loyal fan base around the world, one that loves its unique blend of ancient and modern formulations. They have now expanded their product range and have also introduced make-up products which are made out of natural ingredients.

Star Quality: They have a wide product range, so you’ll find literally anything and everything you’re looking for. We especially love that they have products for men too.

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