Eesha Kulkarni

Move over vanilla and latte girls, there’s a new trend in town. Hailey Bieber has recently bought the strawberry make-up look to attention and its result is as sweet as a basket of ripe strawberries on a summer’s day. Recently, the model and Rhode Skin founder made waves by sporting the TikTok-famous ‘latte’ make-up, but she’s since moved on.

Now, she’s embracing a softer and more natural look. Her recent Instagram post featured the caption “strawberry girl summer,” and the carousel of photos showcased pink freckled cheeks, a minimal base and glossy lips – the holy trinity of the strawberry make-up trend.

A delightful blend of fresh pinks, Bieber has declared it the official look of the season. If you too want to jump on this summer trend, here’s a step-by-step guide on how you can recreate the strawberry make-up trend.

What is ‘Strawberry Girl’ Make-Up?

This trend is cheeks that not just radiate a healthy, pink flush but also letting the natural texture of your skin shine through. In Bieber’s case, it also includes embracing or adding some freckles, to match the appearance of strawberry seeds. For the lips, you can opt for either a glossy lip oil or a lip tint, which looks natural but polished. And if you want to go the extra mile, pink nails can help add an extra touch of playfulness to the look.

How to recreate Hailey Bieber’s strawberry make-up look

Preparing Your Canvas

Before diving straight into makeup, ensure your face is well-prepped and moisturised. A hydrating cream or moisturiser along with SPF is your best friend here. Then, apply a primer to create a smooth base. Opt for a silicone-based primer if you’re looking for a matte finish, or an oil-based one if you prefer a dewy glow.

Creating the Perfect Strawberry Base

Bieber has set the standard for this look with her fresh-faced, barely-there make-up. You can achieve this with a CC or BB cream that has light to medium coverage. Blend it evenly with a damp beauty sponge for that flawless skin-like finish.

Adding the Glow

Now, it’s time to add that sun-kissed glow. A warm-toned bronzer will work wonders for sculpting your face. Apply it to your temples, around your hairline, and beneath your cheekbones for a subtle contour. Don’t forget to give your nose a little definition by applying bronzer along the sides and blending it with a soft eyeshadow brush.

The Magic of Pink

Here’s where the magic happens — the shimmering pink blush. This is the heart and soul of the strawberry make-up trend. Apply it generously to the apples of your cheeks, and for that extra touch, dust a bit over the tip of your nose. Voilà, you’ll have that radiant, pink flush. Hailey Bieber truly commits to the strawberry part of this aesthetic and uses an eye pencil to add freckles across her nose and cheeks.

The Eyes

For the eyes, keep it simple. Use the same pink blush and blend it into the crease of your eyelids with a fluffy eyeshadow brush. If you’re feeling extra adventurous, add a touch of shimmer over your lids for that delightful pop.

Brows, Lashes and Lips

In the world of strawberry make-up, less is more. Keep your brows natural and accentuate them with a light brow gel. Give your lashes a few swipes of mascara to open up your eyes and create that doe-eyed look.

For lips that drip with the juiciness of ripe strawberries, use a natural-looking, pink-toned lip liner and finish off with a pink-toned lip oil or gloss. This will give your lips a plump appearance and a finish that’s irresistible.

So there you have it – the strawberry make-up trend decoded! Whether you’re headed for a picnic, a beach vacation, a day in the sun or simply want to embrace your inner strawberry shortcake, this beauty look is sure to make you feel like one of the main characters from The Summer I Turned Pretty or Outer Banks.