Salva Mubarak Senior Features Writer

By now, we shouldn’t be surprised when a seemingly new trend is all anyone can talk about on the style side of the Internet. We had people dressing up as Barbie when Barbiecore was in full swing (it still is, TBH), and then there was the time everyone wanted to emulate mermaids because why not?

But there’s a new viral trend in town and it might be exactly what we need for the weather at the moment. We’re talking about the viral ‘Tomato Girl Summer’ trend that has, as the name suggests, people looking towards the bright red fruit (not vegetable) for style inspiration.

What is ‘Tomato Girl Summer’?

It first went viral on TikTok and slowly made its way to the rest of the Internet. It asks for breezy and casual clothing that one could wear, say, while roaming the streets of Barcelona, or soaking up the sunshine on some Mediterranean coast. It has already been adopted by style It girls like Hailey Bieber and Gigi Hadid.

The bright hue is perfect for the season and can effortlessly pull you out of the funk set in thanks to the dull and balmy weather that we’re currently facing.

How can you live your best ‘Tomato Girl Summer’ life?

If you’re not feeling brave enough to pull off a head-to-toe tomato red look, then introduce it in smaller elements and pair it with something neutral, preferably white, tan, or black. You can also go for fun and summery prints to get the vibe right.

The materials in your ‘Tomato Girl Summer’ wardrobe should veer towards something lightweight and breathable, like linens, cottons, or lace and crocheted fabrics.

Here’s How To Add ‘Tomato Girl Summer’ Style To Your Wardrobe