15 K-pop Idols Who Are Loved By Luxury Brands
There’s been a sudden rise in the number of K-pop idols occupying the front rows of some of the most prestigious fashion shows and events around the world. Korean celebrities, like the members of groups like BTS and Blackpink are being appointed as the global ambassadors for luxury fashion houses like Dior, Louis Vuitton, Bulgari, and more.
The influence Korean performers hold over millennials and Gen-Z is something that is now being recognised by these brands. Aside from charisma and talent, these idols also come with millions of fans from around the world which directly translates to more visibility and numbers for luxury brands.
Southeast Asian countries, especially South Korea, are booming luxury markets and therefore it isn’t really a surprise that luxury brands are swarming to get popular Korean idols on board as ambassadors.
Here are a few idols who have partnered with luxury fashion brands…
K-pop Idols Who Are Also Luxury Brand Ambassadors
Celine Pop-up Store Opening Event - Photocall
V from BTS
Ever since BTS members began to explore solo endorsements, luxury brands have been clamouring for an association. Kim Taehyung, or V, became French fashion house Celine’s official brand ambassador, even making an appearance at the label’s showcase at Paris Fashion Week. The singer was recently appointed as the global brand ambassador for Cartier. The iconic Panthère de Cartier necklace, which is worth a whopping INR 22 lakh, sold out following the release of campaign photos of V wearing the jewellery.
Tiffany & Co. NYC Flagship Store Reopening
Jimin of BTS
Park Jimin’s ethereal looks and delightful charm earned him ambassadorship of brands like Dior and Tiffany & Co. The ‘Promise’ singer was seen at Paris Fashion Week to attend the brand’s showcase and was even present at Tiffany & Co.’s New York flagship store opening.
Louis Vuitton : Photocall - Paris Fashion Week - Menswear Fall-Winter 2023-2024
J-Hope of BTS
After captivating thousands of fans at Lollapalooza, Jung Hoseok, or J-Hope, joined Louis Vuitton as a brand ambassador. BTS, as a group, represented the brand but the rapper was the only group member who continued to be a face of the label following their hiatus from group activities.
W Korea annual Breast Cancer Awareness Campaign "Love Your W"
RM of BTS
Known for his ‘stealth wealth’ style, which is now being labelled as ‘quiet luxury’, Kim Namjoon, or RM, became the first-ever celebrity ambassador for Bottega Veneta. The rapper had worn Bottega Veneta outfits for many occasions in the past and even attended the label’s Milan Fashion Week showcase before the announcement.
Celebrity Sightings In New York City - July 14, 2023
Jungkook of BTS
The youngest member of BTS became the face of Calvin Klein recently. The brand teased fans with snippets of the campaign before revealing the stunning photoshoot featuring Jungkook in different Calvin Klein outfits.
Celebrities Visit Build - May 13, 2019
Hyunjin of Stray Kids
The lead rapper of the band Stray Kids, Hyunjin was recently appointed as Versace’s brand ambassador. According to Donatella Versace, Hyunjin is a “true Versace Man” and she loved his confidence and freedom of expression.
Bulgari Mediterranea High Jewelry Event
Lisa of Blackpink
The rapper is one of the highest-paid brand ambassadors amongst her fellow K-pop idols. She is associated with brands like Celine, Bulgari, Mac, and Prada. Lisa released a limited edition watch with Bulgari and even a make-up collection with Mac Cosmetics.
Street Style : Day Two - Paris Fashion Week - Womenswear F/W 2022-2023
Jisoo of Blackpink
Like V, Jisoo is also a Cariter ambassador. She is also the brand ambassador for Dior Beauty. The ‘Flowers’ singer was also a part of the latest campaign for the iconic Lady Dior.
JAPAN-ENTERTAINMENT
Jennie of Blackpink
Jennie’s numerous appearances in Chanel outfits led her to be titled Human Chanel amongst fans. So it came as no surprise when she was officially appointed as the brand ambassador for the luxury label. The Idol actress is also the face of Calvin Klein. She even released a limited edition capsule collection with the brand.
'Saint Laurent' The Hyundai Pop-up Store Open - Photocall
Rosé from Blackpink
The singer is the brand ambassador for Tiffany & Co. and Yves Saint Laurent. She is also the muse for YSL beauty. Rosé was featured in the campaign for Tiffany & Co.’s first all-gender jewellery collection.
SEVENTEEN's 4th Album 'Face the Sun' Release Press Conference
Vernon from Seventeen
The lead rapper of K-pop group Seventeen, Vernon became the ambassador for Kenzo recently. The idol was spotted at Kenzo women’s and men’s showcases at Paris Fashion Week so it wasn’t really a surprise when it was announced that he would be coming onboard as the face of the brand.
Boy Band NCT 127 4th Album '2 BADDIES' Press Conference In Seoul
Taeyong from NCT
After being a longtime fan and supporter of Loewe, Taeyong was appointed as the brand ambassador for the Spanish fashion house. Loewe’s creative head admired Taeyong’s “idiosyncratic style” and felt the association was natural. K-pop girl group NMIXX is also a Loewe ambassador.
Celebrity Sighting In Incheon - TaeYang of BIGBANG
Taeyang of Bigbang
One of the OG K-pop superstars, Taeyang made a comeback to music recently and also became the face of Givenchy. The Bigbang member is the first Korean artist to represent the French fashion house.
FASHION-ITALY-WOMEN-FERRAGAMO
Jeno Lee of NCT Dream
The K-pop idol made history by becoming the first-ever global male House Ambassador of Ferragamo. Jeno Lee is no stranger to fashion weeks as he gets spotted in the front rows of major fashion shows around the world and also walked the runway for Peter Do’s Spring/Summer 2023 showcase.
The 29th High1 Seoul Music Awards - Photocall
Sana from Twice
While JYP’s Twice is criminally underrepresented in the luxury fashion market space, member Sana recently got appointed as the first-ever celebrity ambassador for luxury British jewellery house Graff. The fine jewellery label counts the British Royal family as patrons.
