As we approach the ever-anticipated Women’s Day 2024, it’s time to spotlight the true queens of the beauty realm: women-led indie beauty brands. It’s time to make space for innovation, inclusivity and a whole lot of girl power!
The Rise Of Indie Beautypreneurs
Gone are the days when we relied solely on mainstream pharma giants for our beauty fixes. Today, the Indian beauty scene is ablaze with the entrepreneurial spirit of women who dared to dream beyond the conventional. These indie beautypreneurs aren’t just selling products; they’re selling empowerment in a compact, and we’re here for it!
Top Women-Led Indie Beauty Brands To Look Out For:
Kiro Clean Beauty: Vasundhara Patni
Let’s start our journey with Kiro Clean Beauty, the brainchild of Vasundhara Patni. With a focus on clean, skin-friendly formulations, Kiro is a haven for make-up mavens who care about what goes on their skin. From liquid matte lipsticks to brightening eye shadow sticks, Kiro products are infused with a dose of goodness like avocado oil and vitamin C. It’s make-up with a conscience, darling!
Ruby’s Organics: Rubeina Karachiwalla
Next up, we have Ruby’s Organics, courtesy of Rubeina Karachiwalla. Say goodbye to harsh chemicals and hello to organic goodness with Ruby’s range of foundations, concealers and liquid eyeshadows. Designed to suit Indian skin tones, these products are not just make-up; they’re a love letter to Mother Nature herself. Plus, they’re cruelty-free – because kindness is always in style!
Juicy Chemistry: Megha Asher
For those who believe in the power of nature, Juicy Chemistry is a godsend. Co-founded by Pritish and Megha Asher, this brand offers a cornucopia of natural and organic skincare solutions. Whether you’re battling acne or craving a radiant glow, Juicy Chemistry has a potion for every skincare and haircare woe. Because when life gives you lemons, make a refreshing face mask!
Renée Cosmetics: Aashka Goradia
Aashka Goradia’s brainchild, Renée Cosmetics, is all about embracing your confident and empowered side. With a range of multi-purpose and pH dependent products, Renee Cosmetics are here to help you play with your make-up while also freeing up some load on your pocket. And did we mention they’re cruelty-free?
Foxtale: Romita Mazumdar
Romita Mazumdar’s Foxtale is a breath of fresh air in the skincare world. With products tailored to the unique needs of Indian women, Foxtale promises happy, healthy skin without the fuss. From cleansers to serums, Foxtale has everything you need to glow like the goddess you are.
FAE Beauty: Karishma Kewalramani
Karishma Kewalramani’s FAE Beauty is a celebration of diversity in every shade. With products designed to suit every Indian skin tone, FAE Beauty is a beacon of inclusivity in the beauty industry. And with their vegan, cruelty-free ethos, you can feel good about looking good.
Gush Beauty: Sheil Jain
Sheil Jain’s Gush Beauty is for the bold, the beautiful and the unapologetically fabulous. With a range of fuss-free make-up essentials, Gush Beauty is all about empowering you to be your most glamorous self. And with their vegan, cruelty-free credentials, you can slay guilt-free. It’s time to let your beauty do the talking!
Diam Beauty: Jhalak Shah
Jhalak Shah’s Diam Beauty is a diamond in the rough of the beauty industry. With a focus on inclusivity and vegan, cruelty-free practices, Diam Beauty is revolutionising the way we think about beauty. From skincare solutions to make-up must-haves, Diam Beauty has everything you need to shine bright like a diamond. Because when it comes to beauty, why settle for anything less than brilliance? Shah founded Diam Beauty with a particular focus on Indian women. Through a thoughtful blend of five to eight skincare elements, including Rosehip seed oil, their distinctive approach effectively targets hyperpigmentation, fine lines and common skin concerns.
Sommer Beauty: Sonali Kuruvilla and Preneetha Balachandar
Sonali Kuruvilla and Preneetha Balachandar’s Sommer Beauty is all about simplifying beauty for the modern muse. With multitasking products like the Huesicle, Sommer Beauty is here to streamline your beauty routine without compromising on quality. Catering to busy make-up enthusiasts, their products are vegan, fragrance-free, cruelty-free and suitable for diverse Indian skin tones, with skin-boosting ingredients like gotu kola (a medicinal herb), squalane and niacinamide, which caters to sensitive skin.
The Skin Diet Company: Harshita Rai Khetan
Harshita Rai Khetan’s Skin Diet Company is a feast for your skin, literally. With products infused with superfoods like watermelon and avocado, The Skin Diet Company is nourishing your skin from the inside out. And with their vegan, cruelty-free ethos, you can indulge guilt-free. It’s time to feed your skin the love it deserves.
So there you have it – the top women-led indie beauty brands in India, redefining beauty one product at a time. From clean formulations to inclusive shades, these brands are here to celebrate the beauty in all of us.
