2023 has proven to be a year of many celebrity brand launches, with A-listers from diverse fields stepping into their entrepreneur era. It’s the reign of celebrities creating their own beauty empires and they’re taking the industry by storm faster than you can perfect your winged eyeliner. From skincare saviours to scented essentials, let’s explore the star-studded beauty ventures that have graced our shelves and enhanced our self-care rituals in 2023.
11 Celebrity Brand Launches of 2023
Hilary Duff’s Below 60°: Nature’s Embrace
November 2023 witnessed Hilary Duff’s venture into the beauty realm with Below 60°. This brand is a breath of fresh air, quite literally. Focused on natural home fragrance products, Hilary aims to create cosy, toxin-free environments, especially for mindful moms. Below 60° is not just a brand; it’s Hilary’s ode to a natural, fresh home ambiance.
Selena Gomez’s Rare Beauty Expansion: A Fragrant Symphony For Self-Care
As 2023 drew to a close, Selena Gomez extended her Rare Beauty line with Find Comfort — a collection transcending traditional beauty boundaries. Dive into a fragrant symphony of scented self-care products, including a mist, a hand cream, a body lotion and an aromatherapy pen. Selena’s vision goes beyond cosmetics; it’s about infusing daily rituals with a touch of luxury.
Vanessa Hudgens’ KNOW Beauty: Recipe For Glacial Glow
In 2023, Vanessa Hudgens revamped her beauty brand, KNOW Beauty and introduced her hero product, the Glacial Bay Clay Mask. Designed for those with acne-prone skin, this mask boasts mineral-infused clay from British Columbia’s active glaciers. With an exclusive presence in the U.S., KNOW Beauty is already causing ripples in the beauty world.
Karan Johar’s Pout Collection: A Welcome Suprise
Karan Johar is everywhere, doing everything, all at once. The veteran filmmaker gave his fans a pleasant surprise when he added yet another venture to his expansive entrepreneurial hat by launching his own line of lipsticks. After all, there’s only one correct answer to who has the most famous pout in Bollywood. Teaming up with MyGlamm, he introduced the show-stopping POUT collection. A fusion of Bollywood charisma and beauty prowess, this collection promises pigmented, plumping lipsticks for the perfect pout. Each shade in this lineup makes a statement, reflecting Karan Johar’s signature OTT style.
Katy Perry x Peeps: Sweet Style Collaboration
In a sweet style drop, Katy Perry teamed up with candymakers Peeps for her namesake shoewear brand, Katy Perry Collections. The collaboration featured two new styles, including a twist on the KPC Geli sandal adorned with a glittery Peep bunny motif. Celebrating Easter vibes, Perry brought a burst of colour, playfulness and iconic motifs to our footwear collection.
Sofia Vergara’s Toty: Radiant Glow Under the Sun’s Embrace
In the dawn of 2023, Sofia Vergara graced the beauty scene with Toty, a brand seamlessly blending the realms of skincare and makeup. Unveiling a debut lineup featuring a sun-friendly makeup compact, a mineral-infused sunscreen and a CC cream, Toty is more than a beauty regimen — it’s Sofia’s gift of sunproof products with the finish of make-up. With Toty, bask in the sun’s embrace while ensuring your glam game stays on point.
Khloé Kardashian X Fabletics: Defiant and Confident Athleisure
Khloé Kardashian joined forces with Fabletics for a campaign reflecting her defiance and confidence. The featured edit offers sexy, versatile pieces inspired by uplifting others through fashion. It’s not just athleisure; it’s a statement of empowerment curated by Khloé herself.
Venus Williams x Reinstein Ross: Diamond Match Collection
For those aspiring to elevate their jewellery game, Venus Williams’ Diamond Match Collection for Reinstein Ross is the perfect destination. The tennis superstar, now the Designer in Residence, crafted a stunning array of earrings, necklaces, bracelets and rings made of 20K peach gold and diamonds in a Pavé setting — a perfect blend of sporty elegance.
Skechers X Doja Cat: Rugged Modern Sneaker Chic
Doja Cat, Skechers‘ inaugural artist-in-residence, unveiled her first-ever sneaker collection in 2023. ‘Doja-fying’ the brand’s D’Lites, her designs feature mixed fabrics, vibrant colorways, and a signature Doja Cat x Skechers logo. It’s not just a shoe; it’s a piece of history inspired by iconic sneaker styles.
John Legend’s LOVEDº1: Skincare Serenade for Darker Tones
In the symphony of beauty, John Legend kicked off 2023 with LOVEDº1, a skincare line specifically tailored for darker skin tones. Addressing the specific needs of melanin-rich skin, this affordable range, available across major U.S. retailers, includes essentials like moisturisers and shave creams. It’s not just a skincare line; it’s a serenade to self-love and care.
Kriti Sanon’s Hyphen: Embracing Simplicity with Eco-Chic Elegance
Marking her foray into the beauty domain, Kriti Sanon introduced Hyphen, a brand that champions simplicity and effectiveness. The brand’s inexpensive range and eco-conscious commitment redefine skincare routines with a minimalist, glycerin-centric approach. In Kriti’s world, beauty doesn’t have to be complicated.