© Ami Patel

Alia Bhatt Champions Sustainable And Eco-Friendly Fashion With Her ‘Tin Foil’ Sari

Salva Mubarak
Senior Features Writer

Alia Bhatt is riding high on the success of her latest film Gangubai Kathiawadi and the announcement of her big Hollywood debut with Gal Gadot and Jamie Dornan. The actress made headlines again with her choice of outfit on the red carpet at the Indian Television Academy (ITA) Awards recently.

The actress left the all-white wardrobe of her promotional run for Gangubai Kathiawadi behind and chose a sterling silver sari from Bloni Atelier for the red carpet. Dubbed the ‘Tin Foil’ sari by the Internet, the look quickly became viral for all the right reasons. Not only is the look highly memorable, but it’s also eco-friendly and sustainable. “The base of the Sterling sari is made of clear recycled nylon, an ethically reproduced version of traditionally manufactured nylon,” explains Akshat Bansal, whose ethical demi-couture label Bloni Atelier is known for its environmentally-conscious creations.

The actress let the outfit take a front seat by keeping the rest of her look simple, with a matching silver blouse and statement jhumkas.

This latest red carpet look is an addition to Bhatt’s credentials as a champion of sustainable fashion as she, herself, is the founder of an eco-friendly children’s apparel brand, Ed-a-mamma.

Bansal is positive that despite the polarising response online, the look will bring attention to the movement. “We have been very amused at some of the humorous feedback this look has received, including people referring to it as an ‘aluminum foil sari’,” he says, “These memes have also added to the vast attention this piece has gathered, and thanks to Alia, it has increased accessibility for masses to shop and learn ethical fashion and sustainability, as they should.”

What did you think of Alia’s ‘tin foil’ look?