After finding themselves in hot water following the termination of the contract by three EXO members, SM Entertainment is in trouble again.
Fans of the popular K-pop girl group Red Velvet are, reportedly, sending protest trucks and angry messages on behalf of the group to the company.
The angry fans have many demands from the company, including more albums from the group, leveraging social media for their benefit, and stock and availability of existing albums in the market.
In case you didn’t know, Red Velvet is a third-generation K-pop group that debuted back in 2014. Since then, the five-member girl group has only released two full-length studio albums, The Red (2015) and Perfect Velvet (2017). Now you don’t have to be a K-pop fan to know that it’s a shockingly low number for any group that’s been around for that long.
The protest trucks outside SM Entertainment’s headquarters are demanding with their LED screens and hoardings that the company addresses the unfair treatment of the group and rectifies it immediately.
Red Velvet deserves a proper world tour, with bigger venues, more stops and all members present.— RVElites | R to V (@rvelites) July 19, 2023
If SM can schedule their other groups' tour properly, plan for an encore, and can announce dates ahead of time, what's stopping them fom doing the same for Red Velvet?
RED VELVET… pic.twitter.com/hiiPl0vzhZ
Fans are also demanding that the agency uses social media platforms and tools like V-Live sessions, to leverage the group’s influence amongst fans properly and promote the singers’ group and solo activities effectively.
How @SMTOWNGLOBAL handled Red Velvet's 1st World tour:— RVElites | R to V (@rvelites) July 19, 2023
🚛 announced 3/27 with 1st stop scheduled on 4/21
🚛 Venues do not meet the fanbase size. ex. Indonesia with a 5k hall, despite being the country with most number of listeners based on Spotify data (peak 2.1M listeners for… pic.twitter.com/QaH80aCU4y
They are also frustrated with the stock and availability of the existing albums and the limited or poor quality merchandise.
Protest trucks are common in Korea, especially when popular idols or actors are concerned. There have been many times when they have proven to be effective in the past, for instance when SHINee’s fans sent protest trucks to their agency to demand a change in venue for the group’s upcomign fan meeting. But it is not known yet whether SM Entertainment would acknowledge fans’ protests outside their headquarters.