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What Was In The INR 1 Crore Gift Bag At The 2023 Oscars?

Salva Mubarak
Senior Features Writer

Being a celebrity comes with a lot of perks. You get to be stopped in the middle of the street to click selfies with complete strangers and get invited to events where you can claim you hung out with other celebrities. Not only do you get one step closer to finding out whether Illuminati exists or not, you also get access to the elusive six-figures worth swag bags.

The biggest and most popular ones of which were handed out at the recently held Oscars ceremony.

The ‘Everyone Wins’ gift bags have become a legend in their own right because of their extravagant contents. The bags are usually handed out for acting and directing nominees and last year, the gift bag contained a $50,000 stay at a Scottish castle and the title of Lord or Lady that came with a plot of land in the country.

This year, your favourites might not have won the golden trophy (someone please check in on Harshvardhan Kapoor), but they would have gone home with one of these gift bags that are more extravagant than the year before, a feat we didn’t think was possible.

Curated by L.A.-based marketing agency Distinctive Assets, the bags have been valued at $ 126,000 (INR 1 crore approx) and contain a total of 60 gifts.

What does the 2023 Oscar gift bag contain?

Actors like Austin Butler, Angela Bassett, and Cate Blanchett would have gone home with swag bags that contained gifts like a $9,000 vacation at a newly renovated lighthouse in Italy, a chance to stay at The Lifestyle which is an ultra-private, luxury estate in Ottawa, Canada, and a plot of land in Australia to contribute to conservation and reforestation efforts around the country.

Aside from these, the gift bags also contain a curated set of hand-harvested dates, a full line of products from luxury skincare and wellness brands, edible massage oils, silk pillowcases, facial rejuvenation products, wine, chocolates, hand-poured candles, jewellery, tea boxes, and books, amongst other things.

Lash Fary, the founder of Distinctive Assets, says the gift bags are a win/win for them, “While this gift bag does, as always, have an impressive value, that is neither our focus nor goal. This is a straightforward win/win. These nominees are in a unique position to help the participating brands immeasurably by simply wearing, using and talking about these products. Marketing and advertising can and must co-exist with the ever-present reporting of bad news globally. This isn’t frivolity; it is basic economics.”

What do you think of the swanky swag bag?