As our skin takes on the luscious sheen of glazed donuts and our lips aspire to the juicy allure of cherries, we find ourselves in the midst of a delightful surge of food-inspired beauty trends. And leading the charge is Hailey Bieber, with a strawberry make-up fad that has officially taken over our Instagram feeds. Drawing inspiration from the fruit, she spotlights a berry-centric colour palette with just a few key elements to keep in mind: dewy skin, flushed cheeks, glossy lips and faux freckles.
We’ve simplified this delicious trend with easy-to-follow steps and product recommendations that will make the process a piece of (strawberry) cake!
Begin your journey to strawberry perfection by pampering your skin with a hydrating primer. Sculpt the contours of your cheekbones and forehead with an illuminating bronzer. For a flawless canvas, delicately apply concealer under your eyes, as well as on the corners of your nose and lips, blending it seamlessly.
Now, let’s delve into the heart of the strawberry make-up look: the cheeks. Opt for a cream or liquid blush on your cheeks and the bridge of your nose. Top that up with a light sweep of a peachy- pink highlighter that adds dimension to your look. To mimic the whimsical charm of freckles, use a brown eyebrow pencil or freckle pen to dot a few along the bridge of your nose and cheekbones.
Keep your eyes elegantly understated with a thin flick of brown eyeliner (Pro tip: you can use the same eyebrow pencil). Elevate your gaze with a generous coat of mascara and sculpt your brows with a swipe of brow gel.
The pièce de résistance — strawberry-like lips that captivate. Start by prepping your lips with a hydrating mask or balm. Apply a generous dab of the same cream blush or a lip tint, and finally, add copious amounts of lip gloss or oil that give your lips that incredible shine — reminiscent of ripe strawberries in the sun.
And voila! The end result is feminine yet versatile enough to sport everyday.