
Add These Instagram-Worthy Beaches To Your Travel Bucket List

Beach bums and selfie enthusiasts, gather around! We’re about to take you on a sun-soaked journey of the top 10 most Instagram-worthy beaches in the world! These sandy stretches aren’t just for sunbathing and splashing in the waves; they’re bona fide social media sensations, and they’ve got the hashtags to prove it.
To help us curate the perfect list, experts at ARKA looked for the most coveted beaches of 2023. The study considered two key metrics: the number of Instagram hashtags associated with each beach and how many people visited each year. The selection of beaches was made based on their popularity on such travel platforms as TripAdvisor and Lonely Planet. So, grab your sunscreen, your swimsuit, and your phone, because these beaches are ready for their close-up!
Top 10 Instagram-Worthy Beaches In The World

Gold Coast Beach, Australia
1. Gold Coast Beach, Australia: Where 9.8 Million Hashtags Shine Bright
Our tour kicks off from Down Under, where the Gold Coast Beach reigns supreme as the ultimate Instagram playground. With a jaw-dropping 9.8 million Instagram hashtags and 11.4 million sun-seekers annually, this Australian gem is not just a beach—it’s a social media phenomenon. Stretching a whopping 40 kilometres, you’ll need more than a selfie stick to capture its grandeur.

Bondi Beach, Australia
2. Bondi Beach, Australia: Short but Oh So Sweet
Coming in at number two, Bondi Beach proves that size isn’t everything. This pint-sized beach boasts 1.9 million Instagram hashtags and a staggering 14.6 million visitors per year. Standing proudly at just one kilometer long, Bondi reminds us that great things come in small packages.

Koh Tao, Thailand
3. Koh Tao, Thailand: The Instagram Darling of the Thai Islands
Koh Tao, the jewel of the Thai islands, snags the bronze with 1.2 million Instagram hashtags. Despite its online stardom, only 100,000 beachgoers find their way to its shores annually. It’s a hidden gem, perfect for those who prefer their beach cocktails with a side of solitude.

Salawati Island, Raja Ampat
4. Salawati Island, Raja Ampat: Indonesia’s Hidden Instagram Paradise
Located in Indonesia’s South Papua province, Raja Ampat’s Salawati Island takes fourth place, clocking in with a million Instagram tags. A mere 4,970 people venture to its shores each year. This secluded paradise might not be swarmed with tourists, but it sure knows how to make a digital splash.

Waikiki Beach, USA
5. Waikiki Beach, USA: Hawaii’s Two-Kilometer Wonder
Waikiki Beach in America is our fifth-place superstar with 965,000 Instagram hashtags. It’s a magnet for 4 million visitors annually, offering two kilometres of sandy real estate—double the pleasure, double the likes!

Tulum Beach, Mexico
6. Tulum Beach, Mexico: Where Instagram Meets Mayan Magic
Located towards the south of the border, Tulum Beach in Mexico earns sixth place with 538,000 Instagram hashtags and a fan club of 2 million beachgoers each year. Ancient ruins and turquoise waters make this spot a photo op waiting to happen.

Sopot Beach, Poland
7. Sopot Beach, Poland: Europe’s Surprise Instagram Sensation
Sopot Beach in Poland grabs the seventh spot, boasting 496,000 Instagram tags and drawing 2 million visitors annually. It’s proof that you don’t need palm trees and piña coladas for an Instagram-worthy beach day.

Na Pali Coast Kauai, Hawaii
8. Na Pali Coast Kauai, Hawaii: Hawaii’s Lengthy Masterpiece
Hawaii’s Na Pali Coast claims the eighth position with 257,000 Instagram hashtags, but don’t let the numbers fool you. This stunning beach is a favourite among 2 million beachgoers every year and stretches 27 kilometres. It’s a coastline for the dreamers.

Whitehaven Beach, Australia
9. Whitehaven Beach, Australia: Beauty in Simplicity
Whitehaven Beach in Australia is our ninth-place champ, receiving 225,000 Instagram tags and hosting 75,000 tourists yearly. It may not have the biggest numbers, but its pristine beauty doesn’t need any filter.

Cathedral Cove, New Zealand
10. Cathedral Cove, New Zealand: Instagram Heaven in Kiwi Country
Rounding out our list is Cathedral Cove in New Zealand, with 122,000 Instagram hashtags and 150,000 visitors annually. This beach is a picture-perfect paradise that proves New Zealand isn’t just about breathtaking landscapes; it’s also home to some stunning shores.
There you have it, folks, the top 10 most Instagrammable beaches in the world! Whether you’re into long sandy stretches or intimate coves, these sublime waters are ‘shore’ to turn your vacation into a digital masterpiece. Remember, if it’s not on Instagram, did it even happen?
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