The sprawling 17,000 sqft Beautiful Homes studio in the the upmarket neighbourhood of Anna Nagar Chennai is hard to miss. The studio is spread across six warmly furnished levels, including a ground floor and a hip café on the terrace giving you a ringside view of the city. The studio will appeal those with elevated tastes as the design celebrates a luxurious material palette of fluted sandstone, terrazzo and quartz.
The luxurious space offers eye-catching pieces that include unique furniture, lighting, and furnishings with myriad customisation possibilities. It has also collaborated with European luxury brands for creating stunning wall papers. In fact, their premium collection of blinds is surely worth a spend.
The brand’s soft décor journey began in 2021 in collaboration with furnishing retailers. With four distinguished brands - Sabyasachi for Nilaya, The Pure Concept for Nilaya, PURE–Royale, and Ador - 250 active collections. Adding to the excitement is a ground-breaking category in fabric coatings named SmartCare NanoProtek, a nanotechnology-based coating for water & stain repellency.
The luxe brand needs no introduction as it is well established as a pioneer in the paint and decor segment. Taking this one step ahead, Asian Paints, has established itself as the epitome of enhancing customer experiences and transforming spaces into warm and tastefully designed homes.
For tech friendly foks, it offers a world class experienceto discerning customer by subtly using technology to elevate the selection process. This, along with thoughtful hospitality, makes the Studio an apt place to bring your dream home come alive.
“Our first Beautiful Homes Studio in Chennai will take our brands‘ retail offerings into a completely novel dimension of luxury categories and store styling. Stepping beyond the expected, our Soft Décor Collection 2023 this year aces the minimalist luxury aesthetic, offering bespoke colour palettes and exclusive products in collaboration with leading names in the home decor industry. We planned both our premium launches around World Interiors Day which falls today and embraced the theme of design and beauty into every facet of both the set-ups.” says Amit Syngle, MD & CEO of Asian Paints.
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