Yellow Summer Fashion Trend© Aubrey Plaza and Emily Ratajkowski

Why Yellow Is The Coolest Not-So-Cool Colour Of The Season

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Harshita Singh

Yellow emerged as the colour of the season for Spring/Summer 2024, especially regarding accessories and subtle accents one can add to their outfit this season. Designers such as Phillip Lim, Paloma Wool, Christopher Esber and Loewe have really brought the colour to the forefront this year and we’re thrilled to see its popularity.

Christopher Esber Spring/Summer 2024©Christopher Esber

In terms of streetwear, we started seeing this show up as a burst of Instagram posts by influencers wearing the iconic Onitsuka Tiger Mexico 66 (the yellow/black variation, of course).

All year, last year, if there was any sneaker that trumped the Adidas Sambas (a wildly popular shoe among sneakerheads right now) it was the Onitsuka Tiger Mexico 66 in its yellow variation.

And now that the trend has bloomed fully, we’re not only seeing the colour pop-up among sneakers, but in manicures where butter-yellow nails are becoming the season’s favourite, and accessories such as bags, different outfit accents.

Mini Jodie Bag, Bottega Veneta©Bottega Veneta
Bon Bon Yellow Satin Crystal Bag, Jimmy Choo©Jimmy Choo
H&M Linen Trousers©H&M

And let’s not forget the amount of celebrities that have been spotted wearing the colour at red carpet events. From Aubrey Plaza and Emily Ratajkowski to Rihanna and Joey King, many were seen wearing beautiful shades of yellow recently.

Aubrey Plaza in Loewe at the 75th Primetime Emmy Awards in January©Aubrey Plaza
Emily Ratajkowski in Dolce & Gabbana at the 2024 King’s Trust Global Gala in May©Emily Ratajkowski

If you’re planning on adding the colour to your wardrobe this season, here are some items you can try out:

Yellow Relaxed Fit Striped Cotton Shirt from Polo Ralph Lauren , INR 12,750©Ralph Lauren

Get it here.

Linen-blend tailored trousers from H&M, INR 4,999©H&M

Get it here.

Hobo Bag with Adjustable Strap from CALVIN KLEIN, INR 5,624©CALVIN KLEIN

Get it here.

Unisex MEXICO 66 Yellow & Black Sneakers from ONITSUKA TIGER, INR 11,000©ONITSUKA TIGER

Get it here.

Zanzibar Dress from Nicobar, INR 7,500©Nicobar

Get it here.