Salva Mubarak Senior Features Writer

The world’s richest man and role model of walking red flags, Elon Musk is back at it again with another one of his marketing/social experiments that legions of his fans lap up and turn into viral sensations overnight.

This time around, the Tesla founder has launched a perfume that has the “essence of repugnant desire” because why not?

Musk took to Twitter to announce his venture into the world of fragrances with his first perfume called Burnt Hair. He even changed his Twitter bio to ‘Perfume salesman’.

The official description of the perfume claims that it’s “just like leaning over a candle at the dinner table, but without all the hard work.” According to Musk, it’s an “omnigender perfume”.

While on the surface it might look bizarre and a waste of money (each bottle retails for $100), it’s actually a useful indicator to weed out the Musk fanatics from the crowd effectively.

On his decision to launch the perfume through his brand The Boring Company, the Martian Lives Matter enthusiast Tweeted, “With a name like mine, getting into the fragrance business was inevitable. Why did I even fight it for so long!?”

Musk even joked that he needs people to buy the exorbitantly priced perfume so that he can buy Twitter.

Whether he intended it as a joke or not, his followers didn’t disappoint and soon Musk managed to sell 20,000 bottles of the joke perfume.

Musk’s fans have been known to turn The Boring Company’s most unusual products into coveted collectables, like that time they bought out the limited line of flamethrowers to raise $10 million.

Here’s hoping that the joke lets up soon!