Sustainable choices have become the need of the hour in 2024, guests are making mindful choices and they want to make a difference to the environment with every choice they make.
Marriott International’s 2025 Sustainability and Social Impact Goals serve as the roadmap for building a more sustainable environment. The company stands out as a pioneer in sustainable hospitality practices, actively working to reduce the global carbon, water, and waste footprint.
A prime example is the JW Marriott Mumbai Juhu’s innovative ‘ARC program,’ unveiled recently, showcasing their commitment to building a more sustainable environment. A step towards creating holistically sustainable operations, ARC is a framework of values and initiatives put in place by the hotel to honour a commitment to sustainability practices across all operations. ARC stands for Aware, Regenerative and Collaborative.
‘Aware’, as the name suggests, is about mindfulness and awareness of the environment. This is evident through the property’s initiatives like Serene Space, the JW Garden and the lotus pond with Koi fish. It’s an overall attempt to build a more sustainable property.
The second pillar, ‘Regenerative’, is about the inclusion of sustainable practices to innovate and expand the longevity of the property. With robust recycling programmes, the inclusion of organic amenities and other initiatives that reduce a negative impact on the environment, this aspect of the program is all about making a positive impact on the environment.
Last but not least, ‘Collaborative’ is about engaging and empowering the local community by partnering for operations. Take, for instance, the sustainable food sourcing program that supports local farmers and fishermen for seafood, cage-free eggs and greens that in turn, also elevate the hotel’s culinary offerings.
As the hotel’s Chief Earth Officer Girish Gaikwad puts it, “ARC is more than just a visual identity, it’s a symbol of our unwavering commitment to sustainability”. So if you’re someone who likes to be conscious and mindful about the impact your actions are making on the environment around you, the JW Marriott can provide you with a luxurious and guilt-free getaway.
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