Priti Paul interview

Priti Paul On What Makes Her A Truly Global Citizen

In conversation with the youngest scion of the Apeejay Surrendra Group, Priti Paul, at her Indo-Moroccan Delhi home, HELLO! finds out what makes her a true cordon bleu global citizen with a creative soul and a nose for business. “So much of this house is Indian in influence, yet everyone who walks in calls it a Moroccan riad,” smiles Priti Paul, as

How To Launch A Beauty Brand

How To Successfully Launch A Beauty Brand During The Pandemic

If the past two years have highlighted one fact, it is that no brand is bulletproof during the pandemic. Multinational conglomerates have been pivoting production, drawing shutters of heavily trafficked outposts and going back to the drawing board—so what chance does a newbie stand in the beauty aisle? However, it is perhaps this very unfettered vi