Masoom Minawala With Book© HelloIndia

Masoom Minawala Mehta On Her Book, Staying Relevant And More

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Jeena J Billimoria

Masoom Minawala Mehta can’t seem to contain her excitement when we congratulate her on her first book, telling us how amazing it is to see it all finally come together. “Holding the finished product in my hands has been incredibly satisfying,” she gushes over the phone. In the years she’s been active as a content creator and influencer, Masoom has emerged victorious and today, stands leagues ahead of others in her field, commanding a presence globally. Dominating social media with her fun, honest and relatable content that has all 1.3 million followers perennially engaged.

Sitting front row at global Fashion Weeks and Couture Weeks, or dropping intel on the coolest fashion brands to own are all in a day’s work for her. And when she finally set her sights on an even bigger quest that was dear to her heart — a book about her journey to success — she knew she had to pull out all the stops. The result? A refreshing, reanimating piece of literature that speaks to the challenges and triumphs of a modern day Indian woman and the many rewards she can reap with a little perseverance, confidence, faith and strength…

Hello!:Masoom, this is a special time for you — tell us how this book project began…

Masoom Minawala Mehta: Thank you! The seed for writing my book, She’ll Never Make It, was actually planted about seven years ago. However, it wasn’t until two years ago that the actual work began!

H!:What was the idea behind the very strong title of your book? And how did you pick and choose the most relevant aspects of your life to talk about?

MMM: The title, She’ll Never Make It, really captures a sentiment that was tossed my way more times than I can count. It was something I heard in various forms throughout my journey; whether implied or stated outright. When it came to deciding what aspects of my life to include in the book, I thought about the moments that not only shaped me but might also strike a chord with others. This wasn’t just about recounting successes; it was crucial to be open about the obstacles and failures, too. I aimed to share the raw and genuine experiences — like the times I felt lost or when an unexpected opportunity changed everything. The process was deeply personal… It has emotionally drained me and yet, has also liberated me.

H!:What was the most difficult part of this journey?

MMM: The most difficult part was piecing together all the moments, both good and bad. Sometimes, certain events from the past were a blur, making it hard to recall the details or the feelings associated with them. On the other hand, some memories were crystal clear, vividly imprinted in my mind, which made revisiting them — especially the challenging ones — quite intense.

H!:What’s your favourite part of the book?

MMM: The GSD [Getting Stuff Done] chapter. It’s my favourite because we are a generation of overthinkers and I’m no exception. When I look back and reflect on my career, something that has stood out for me and where I grew in leaps and bounds, is when I didn’t overthink, over plan or over analyse and instead, just got down to executing. That’s what I think GSD stands for, which is getting stuff done. Sometimes, you don’t always need to keep mulling over it and are open to making mistakes — not running away from them.

Masoom Minawala With husband, Shailin Mehta©HelloIndia

H!:This is a kind of self-help book for women in India who fight to be seen and heard, even today... How do you hope to inspire the readers of this book?

MMM: My aim is for readers to see parts of themselves in my experiences and feel motivated to push through their own limitations, whether they’re imposed by others or self-inflicted. The book is a documentation of my unconventional path, not just for those who follow me, but for anyone daring to chart their own course. I wrote it with the hope that even if it resonates deeply with just one person, I consider my mission accomplished… (Smiles)

H!:Staying relevant in a crowded and saturated influencer landscape is tough… How do you manage to stay firmly on trend?

MMM: To be honest, I’m not sure what the importance of being relevant is anymore. I think the race to be relevant is rather irrelevant today because in this race, you end up losing your honesty and authenticity — which your audience wants from you, especially in today’s day and age. They want transparency, authenticity and I don’t think it’s possible to manage both.

Masoom Minawala©masoomminawala

H!:Tell us a little about your spiritual side and what truly inspires you…

MMM: In a job like mine that constantly requires me to exude outward energy and be in touch with so many people, all while being able to communicate effectively, you have to find a way to go inward. Because if you can’t, you will never be able to perform outwardly to so many people. This is where my spiritual side comes in, because I truly realise the importance of going inward; of reflecting, accepting and finding that inner balance. That’s the only way to continue with a schedule as hectic as mine and dealing with the internet, which can be tricky at times.

H!:How has the recent relocation to Dubai been and what does life look like for you there?

MMM: The relocation to Dubai has been incredible — super easy. The energy of the people here is really warm and welcoming, so it has been a very seamless process. I also find a lot more time for myself and my family because I cut down on travel time with Dubai being so connected to the whole world, especially to India, where most of my work is. In terms of routine, I work from home. I start my day around 8am and wrap up by 6pm. Since my work is so dynamic and involves travel, no day looks the same, so I have to wing it on the day itself. If I have an event, I try to plan my meetings accordingly.

H!:Are there any challenges being a mother to a toddler? How do you navigate a thriving career and motherhood seamlessly?

MMM: There are many challenges because there is a constant evaluation of what deserves the time you’re spending on an activity. Frankly, there is no better way to spend your time than with your baby and helping nurture a child. So there is a kind of mathematical calculation — when I’m taking on a project or an event or committing to work travel, I’m always looking at what I’m gaining because there is a lot I’m giving up now that I am a mom. It becomes tricky and decisions have become harder to make. However, I do think it has strengthened me; I’ve become a better multitasker and I can make decisions a lot quicker. So being a mom has also added a lot to my career and I love that!

Masoom Minawala with son, Zavi©HelloIndia

H!:How does your husband support you? Are there any aspects of your life or work he encourages or discourages?

MMM: We have a supportive marriage, an equal marriage — and so we step in when the other needs to work. We are encouraging and motivating towards each other’s goals and that’s what support really is… to be able to have open and accepting conversations, which we do have with each other.

H!:What are your favourite places in Dubai to eat, party and shop?

MMM: To eat — Tashas, Il Borro and Home Bakery. My favourite party spots are Clap, Zuma and Sushi Samba and to shop — Etoile La Boutique, Ounass and THAT Concept Store.

H!:What’s next?

MMM: Well, it took a long time for this book to come to life, so I’d like to focus on this for a while and just enjoy every moment!

This story has been adapted for the website from a story that was originally published in Hello! India’s May 2024 issue. Get your hands on the latest issue right here!