Eesha Kulkarni

After receiving an overwhelmingly positive response on National Cinema Day for offeringBrahmastra tickets at just ₹75 for the day, the makers of the movie have decided to sweeten the deal once more and reduce ticket prices for the occasion of Navratri. You can catch the film in theatres near you for just ₹100 starting Monday, 26 September to Thursday, 29 September.

Besides a good script and stellar cinematic execution, setting the right ticket price is monumental in deciding the fate and box office numbers of a movie, especially in a price-sensitive market like India. If the price point is not accessible to everyone, the makers are predisposed to losing out on valuable audiences and box office collections. The Star Studios and Dharma-produced fantasy adventure epic, which was released on 9 September, witnessed a considerable bump up in theatre occupancy on National Cinema Day (23 September), owing to their one day discount ‘scheme,’ much like a fire sale. According to reports, the Ayan Mukerji film saw a hike in numbers and earned around Rs 10 crore that day thanks to the offer.

Brahmastra, which was made on a whopping budget of over Rs 400 crores, is steadily climbing up the ladder in terms of box office numbers, and has reportedly collected over ₹120 crores at the domestic box office and ₹360 crore worldwide till now, as per Dharma Productions.

Alia Bhatt posted a couple of stories on Instagram on Sunday announcing the reduced ticket prices and urged moviegoers to experience the film on the big screens—the only way to truly do justice to the vividly conceptualised visuals and 3D effects of the movie. Bhatt also expressed gratitude for all the love people showered on the lead couple and the movie, and invited fans to ‘celebrate Navratri with Brahmastra at Rs 100 per ticket only’.

Meanwhile, director Ayan Mukerji has been giving us the daily play-by-play on the movie’s performance and penning down heartfelt words to explain the thought behind every song and scene from his brainchild on Instagram.

Explaining the slashed prices he wrote, “Excited about this scheme! National Cinema Day may have taught us something about finding the right ticket price point to allow more audiences to enjoy the movie experience on the big screen! Something which we are incredibly passionate about! With an attitude of always learning and trying new things, we hope this scheme brings some interesting positive learning to us all… and we hope our audiences continue to enjoy Brahmastra this week, as we kick off Navratri celebrations from tomorrow!”

Apart from Alia Bhatt, Ranbir Kapoor and Mouni Roy, Mukerji’s ambitious mega-budget project has brought together some of the biggest names in the Indian film industry, including Amitabh Bachchan and South superstar Nagarjuna Akkineni. Brahmastra is currently available in cinemas all over India in 2D as well as 3D and IMAX 3D, and has been dubbed in multiple regional languages including Hindi, Tamil, Telugu, Malayalam and Kannada. Barring the Hindi version, the rest of the four iterations of the film are being presented by director S S Rajamouli of the RRR fame.