Vishwaveer Singh

Scion of the Cybercity Builders and Developers Group in Hyderabad, Sripriya Reddy is surrounded by burgeoning real estate ventures. HELLO! talks to the heiress about her journey in design and what lies ahead.

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HELLO!: How did you get into interior designing?

Sripriya Reddy: I’ve been passionate about design from a very young age. Growing up in a city with a lot of heritage and culture, I loved going shopping for antiques with my mother. I was involved in designing our own home while I was in high school, and I subconsciously developed an interest in interior design. I then went to Parsons School of Design in New York and graduated in 2012 with a degree in interior architecture.

H: Tell us a bit about the projects you’ve already worked on.

SR: I’ve worked on Tiger Lily Bistro in Hyderabad, which is a very upscale, niche restaurant. I’ve also worked on a few farmhouses in the city, a contemporary clothing store and a few office spaces.

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H: Who are your design icons? Or what are your inspirations?

SR: Art, architecture, fashion, and nature have always inspired me. Some favourite icons are Geoffrey Bawa, Carlos Scarpa and Louis Kahn.

H: Out of all the spaces you’ve designed, which has been your most favourite one, and why?

SR: Tiger Lily Bistro is very special to me as it was my first restaurant project. The interiors are a perfect blend of pastel pink walls and bright printed flooring. The restaurant is a glass house built around an old existing tree, which is the main focus, with faux greenery coming down the ceiling.

H: Are you a minimalist or more classic when it comes to your own design preferences?

SR: I’d say my style is eclectic, exuberant, and highly layered. My aesthetic is about mixing different materials and pairing different styles. Each project has a unique story that’s site-specific in terms of using locally available materials.

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H: How much of a role does art play in interiors for you?

SR: Art can help tell a story through interior design. A person’s personality can be defined by the art they use in their home. Any piece of art can immediately add life to the room. The interiors of any space can be conceptualised with the colours in an artwork as the primary focus. I usually focus on the shapes, colour and symmetry of an artwork to put a space together.

H: Tell us about your upcoming projects and where you want to see your practice in another five years.

SR: I’m currently working on two farmhouses. Over the next five years, I want to see myself designing custom furniture and wallpapers. I also want to look at some new verticals in interior design.

Do you love reading about interiors and are on a constant lookout for expert advice? In our July issue, we are celebrating the top architects and interior designers of the industry to give you an insight into their world along with an inspirational guide to spruce up your homes. Get your hands on the latest issue right here!

This story has been adapted for the website from a story that was originally published in HELLO! India’s July 2022 issue.