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No More Beating Around The Bush: 6 Indian Sexual Wellness Brands That Have Started A Positive Conversation Around Sex

Reisha Shetty
Junior Digital Writer

In the last few years, we have seen a boom in the sexual wellness industry in India. With more and more people feeling comfortable talking about sex, we are seeing a positive change around a topic that has always been treated as a taboo in our society. Slowly, yet steadily, many entrepreneurs are taking the initiative to push start the conversation, not only about sex but also people’s sexual wellbeing, regardless of their gender. Many such brands are spreading the word about how interlinked pleasure and sexual wellbeing are. So, we found out some of the best sexual wellness brands in India that do not beat around the bush when it comes to having a healthy conversation around sex.

That Sassy Thing

Launched in December 2020, That Sassy Thing created India’s first-ever water-based sexual lubricant that was all-natural, made out of aloe vera, and had a balanced pH level. They soon started branching out and came up with a wide range of everyday intimate products and body massagers. That Sassy Thing focuses on building a brand that delivers safe, natural, and hygienic products to people across the world while keeping in mind women’s sexual health.

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MyMuse

Co-founded by Anushka and Sahil, a married couple that wanted to break out of the secretive stereotype around sex, MyMuse aims to normalise conversations surrounding intimacy. They wanted their pleasure products to be fun and classy, something that can be enjoyed by people of all genders. The brand’s product range come under three essential categories—mood, play, and kits—making date nights a lot more fun.

Bleu

Creating India’s first-ever range of vegan condoms, Bleu not only emphasizes the importance of safe sex but also draws attention to the safety of sexual wellness products. They went a mile further by creating condoms that are made out of non-toxic, recycled latex, making them great for the planet and for you and your partner. Bleu is associated with various NGOs that work towards AIDS prevention and, as a brand, they give a portion of their sales to these organisations.

Love Treats

This Bengaluru-based sexual wellness company introduced Indians to the concept of buying body massagers in the comfort of their homes. Love Treats brings to you a wide selection of toys from across the globe on their website that are delivered to you in discreet packaging. Treats also organises many focus group meetings where women try out their new products and give feedback, which helps the brand understand their customer base better.

Salad

Sexual healthcare products that are free from harmful chemicals and are super safe? We are so here for it! Salad is a contemporary brand that focuses on creating products that are sustainable and healthy, keeping people and the planet in mind. Their Ultra-Thin condoms are made out of vegan, environmentally-friendly ingredients such as natural latex from the rubber forest of India.

ALSO READ: 5 Wellness Trends You’ll Be Seeing Everywhere In The Post-Pandemic Era

Domina By Pee Safe

More than just a feminine-hygiene company, Pee Safe expanded their brand with Domina, a sexual wellness counterpart to their popular company. Introducing the Indian market to female condoms, Domina encourages women to not only be dependent on men for safe sex.