Tell Us Your Next Vacation Destination And We’ll Tell You The Homegrown Label You Need To Shop There
India is a country that revels in its diversity, and the cultural melting pot is spotlighted in the fashion industry that plays host to Sabyasachi’s old-world Bengali sensibilities alongside Anita Dongre’s timeless designs that pay an ode to Rajasthani heritage. However, if you are looking to move beyond the usual suspects, there are a host of homegrown names worthy of a spot in your wardrobe. So tell us your next travel destination and we’ll tell you the homegrown labels to bring back with you.
Moral Science
If You’re Headed For Sun & Sand To Goa
Expect the unexpected with Moral Science, a Goa-based label by costume designer Isha Ahluwalia. Having designed costumes for Bollywood movies and theatre for years, she has now turned storyteller with her label that offers whimsical, mood-enhancing prints and patterns that will add a pop of colour to your wardrobe. Fuelled by an ethical sensibility, the lineup endeavours to bring back the joys of slow fashion with a zero-waste philosophy production philosophy.
Add To Cart:Teddy Unisex Waistpack
Thokha Studio
If You’re Seeking The Peaceful Serenity Of The North East
Designed and tailored in Nagaland, Thokha Studio serves as a masterclass in minimalism. Founded by sisters Ilika Yepthomi and Ashi Awomi, the label offers a gender-fluid lineup featuring tailored silhouettes in lightweight fabrics. As the world opens up again, allow the label’s timeless staples to settle into your wardrobe for the long haul.
Add To Cart:Double Breasted Three-Piece Suit
Jebsispar by Jebin Johnny
If You’re Exploring The Backwaters of Kerala
After a year confined indoors, the scenic backwaters of Kerala make for an interesting change of pace. And your trip will be incomplete without exploring the celebrity-approved designs of Jebsispar by Jebin Johny that have already found a fan in Sonam Kapoor Ahuja and Karisma Kapoor, among others. The designer’s work is categorised by his hand-painted motifs offered against the canvas of everyday essentials and handloom saris, alike.
Add To Cart:We3 Upcycled Handloom Dress
Iro Iro
If You’re Headed To The Desert Destinations Of Rajasthan
Founded by Bhaavya Goenka, Iro Iro is dedicated to championing the hand-weavers of Jaipur, Rajasthan. The label’s commitment to sustainable design practices is manifested in the pre-consumer waste fabric which is handwoven into new fabrics. The designer also chooses to collaborate with other brands, such as Doodlage, to turn their waste into art pieces.
Add To Cart:Bagal Bandi Wrap Dress
All Things Kashmir
If You’re Escaping For A Ski Trip To Srinagar
If you’re looking to carry back a piece of the winter wonderland with you, look no further than All Things Kashmir. Home to handwoven pashmina and cashmere, the handicraft brand unites a diverse roster of heritage craft techniques and embroideries against the backdrop of scarves, rugs and carpets.
Add To Cart:Aquamarine Shawl
