Over the past few years, we’ve seen a growing awareness of homegrown fashion labels that champion Indian textiles and techniques. Whether your New Year’s resolution was to be more mindful in your style choices or invest in quality clothing for your wardrobe, there are tonnes of Indian fashion labels that you can go for.
Homegrown labels have even started making waves internationally, with names like Dhruv Kapoor and Huemn being commonplace in global streetstyle features regularly.
Many talented designers and labels from the Southern states of India have slowly and steadily established themselves as the pioneers of sustainable fashion, both in terms of their environmental impact and their commitment to reviving the traditional Indian crafts.
If you’re someone who wants to celebrate the diversity of culture, especially when it comes to clothes, in India, then make note of these South Indian fashion labels that deserve a place in your closet.
Advaya by The House of Angadi
The 600-years-old heritage label from Bengaluru shot to international popularity after it was revealed that the stunning sari that Deepika Padukone wore on her wedding day was from label Advaya by The House of Angadi. Before internationally renowned actresses, the label had been draping royals with their rich Kanjeevaram textiles.
Shalini Subramanian was inspired by folk tales from around the world when she began her Bengaluru-based fashion label Plantation House. With handwoven fabrics crafted into clothes for the modern Indian woman, Subramanian wants to create a brand that champions inclusive and approachable style.
Born in Berlin and now based in Madras, this unique concept label aims to shatter the “industrialisation of gender”. Siblings Shruti and Harsha Biswajit established the unisex brand in 2017 to create a fashion label that mixes International design sensibilities with a unique Indian aesthetic. The handmade pieces from the brand are all about designs that are comfortable and functional, wile looking like art.
This Pollachi, Tamil Nadu, based brand claims that they are “India’s first farm to fashion organic and sustainable fashion brand”. Founders Mani Chinnaswamy and Vijaylaxmi Nachiar grow the cotton themselves using sustainable practices and use it to create saris at their in-house weaving unit where they employ local handloom weavers and artisans from all across the country.
Self-taught designer Usha Devi Balakrishnan established her label in an effort to revive and sustain the weaving communities of Balaramapuram, Trivandrum. Through Anka, she presents a modern take on the traditional white and gold weaves from Kerala and is a perfect addition for your wedding wear wardrobe.
Kalki Design Studio
Based out of Mettupalayam, this fashion label creates silhouettes that are all about the celebration of the handmade textile, sourced from the weaving communities of Madurai, that has been dyed with natural colours. Founder Karunya Rajan wanted to establish a slow fashion brand that takes inspiration from its surroundings.
RPSG Group and HELLO! India are delighted to announce the first-ever South Edition of the HELLO! Hall Of Fame Awards on the 24th of January. Stay tuned and keep following us on Instagram for more behind the scenes action, exclusive celebrity interviews, and much more!