Whoever said brides have all the sartorial fun wasn’t clued in to the hautest menswear brands for grooms. Here are HELLO!’s top picks for every kind of aesthetic.
For The Dapper Man
Sabyasachi
The Sabyasachi label is known for its understated elegance and immense style, fashioning luxurious garments for the modern Indian man. With a constant nod to the antique textiles and cultural traditions of Kolkata, the designer’s hometown, this is sartorial brilliance like no other. Sabyasachi uses unusual fabrics, texturing and detailing, a fusion of styles, as well as patchwork with embellishments in various hues, making him the top contender for menswear in the groomspace.
Advani London
Inspired by a rich family heritage across Mumbai, London and St. Moritz, Advani London, founded by Satyam Advani, embodies the very essence of luxury. Bespoke idiosyncrasies and details from a bygone era of nostalgia and abundance, where clothing was made with the care and quality to last a lifetime, is the brand’s USP. His latest wedding collection is replete with timeless classics for year-round wear, from the Bombay Suit to the Sari Tuxedo. These garments are chic, understated and elegant. And for men who love an air of sophistication, this label has to be your go-to.
Rohit Gandhi + Rahul Khanna
Known for their unique surface ornamentation, metal-inspired embroidery and muted-toned ensembles, label Rohit Gandhi + Rahul Khanna constantly derive their inspiration from architectural forms — and it pays off in spades. The duo has been a gamechanger in men’s fashion and continues to take Indian menswear to newer heights with each passing collection. Just ask all the grooms they’ve dressed!
For The Modern Gent
Masaba Man
For the men who don’t shy away from bold, colourful prints, Masaba Man is the right choice. Redefining menswear, their new collection is a resplendent showcase of florals, colour and bodacious motifs to suit every occasion — from a mehndi to a sangeet. Inspired by the traditional Kashida embroidery, this exquisite collection unfolds in raw silk and natural crêpe fabrics that compliment varied personality types. They’re fuss-free with a plush appeal, perfectly suited for the contemporary Indian man.
Arjun Kilachand
If what you seek for your big day is something edgy yet sophisticated, luxury design house Arjun Kilachand is a no-brainer. Housing both Indian ethnic wear and western formals for men, all ensembles come with a seamless integration of rich Indian heritage with modern sensibilities, redefining men’s fashion in India with fantastic quality, aesthetics and style.
Raghavendra Rathore
This hugely popular brand, with its roots in Jodhpur, is known for its classic simplicity. Raghavendra Rathore’s trademark ‘cuts’ that enhance a man’s silhouette, giving him a trim, upright appearance no matter the body type, draws men from across the country to experience this sartorial magic — and grooms are no exception. The brand is for today’s evolved man who boast a unique personal style. Craftsmanship, couture finesse and effortless savoir faire are a given with each garment, and there’s something for every one of the festivities.
This is an excerpt from an article that was originally published in Hello! India’s October 2022 issue. To read the full article, get your hands on the latest issue right here!
