Gigi Hadid is all set to launch her fashion brand, Guest In Residence and we couldn’t be more excited! The model took to Instagram to share some behind-the-scenes pictures with her followers where we can see Hadid in her absolute creative zone as she looks over the design process.
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In the series of pictures, the model and now creative director of Guest In Residence can be seen working alongside fashion editor and stylist, Gabrielle Karefa-Johnson, knitwear designer CJ Kim and fashion publicist Kevin McIntosh Jr. during the process. Last year during an interview with i-D, Gigi Hadid shared that she was working on design ideas because she wanted to start her own fashion brand after finally fulfilling all her dreams in fashion. Earlier this year, Hadid collaborated with Frankies Bikinis and came out with an Americana-inspired swimwear collection that consisted of soft, minimalistic prints in pastel shades.
Now with her brand finally coming to life, her fans are quite excited to see a brand that matches Hadid’s quirky and chic personality, especially when it comes to her knitwear style. While a specific launch date of the knitwear label has not yet been shared, we expect to see the first collection during the upcoming fall/winter season.
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