If there’s anything we’ve learned over the years, it’s that fashion is dynamic and ever-changing. What’s cool now will be passé tomorrow. But the one thing that remains constant is the value of authenticity. True style is driven by the true spirit. And nothing personifies that more than the youth who always have their finger on the pulse of everything cool.
It might be hard to pinpoint what exactly is ‘cool’ without looking (and feeling) ancient, but audio and wearable tech brand boAt comes super close to doing just that. Most of us were familiar with the brand ages before the brand’s co-founder Aman Gupta became a star in his own right on the insanely addictive Indian edition of Shark Tank, where he was a part of the panel of investors. This was mostly because the brand made cool wearable tech accessible to the masses at affordable prices. After revolutionising the industry with its innovative products, the brand is now ready to make us #RockTheStreets with their latest campaign.
Over the past few years, we have seen an emergence of a full-bodied street style movement in India that is as diverse as it is chic. There’s a marked shift in the value of authentic expressions of style and we’re totally here for it. People are breaking boundaries when it comes to style and making statements, so why should you stick to traditional accessories to express yourself in the most authentic way possible?
Ever since its conception, boAt has sought to establish audio and music gear as a step ahead from just another tech accessory, as a way for us to express our style and make a fashion statement every time we whip them out. Not only are these headphones superior in quality of sound and design, but they are also statement accessories in their own right. So whether you’re out and about with your best friends or exploring new destinations, your boAt companion can be an extension of your style personality and express your true self in no words.
If you’re still unsure about how you, too, can #RockTheStreets in style while being authentic to your true self, take inspiration from some of the coolest Indian influencers and boAtheads around, from diverse categories, including icons like Hardik Pandya, Shreyas Iyer, Masaba Gupta, and Rashmika Mandanna and online creators like Param Banana, Sagrika Bhatt, MetroDoodle (Samar) and more, who have made eye-catching statements with their boAt Rockerz headphones and proven that true style statement lies in being true to yourself at all times.
boAt has overtly and covertly established itself as a streetwear accessory that cannot be missed, especially with their collaboration with homegrown streetwear brand Huemn at Lakmé Fashion Week 2022, where models strutted down the runway in the fashion label’s latest collection and boAt’s music gear. To drive home the fact that you can easily #RockTheStreets with your boAt gear, the brand has partnered with some of the coolest street style brands like Bonkers, Daily Objects, Supervek, SoleSearch, and The Souled Store, to ensure that there’s something for everyone to pick from.
With this latest campaign, boAt is driving the association of street fashion and music together, inevitably putting their finger on the pulse of the ever-elusive ‘cool’.
Disclaimer: This article has been written in association with boAt.