As a serial sartorialist, it comes as no surprise to know that Sonam Kapoor Ahuja’s wardrobe is lined with the latest must-have designers and hot-off-the-runway picks. What is heartening to know, however, is that the star has also been favouring sustainable labels in her lineup, lending her immense star power to advocate for homegrown names that are fighting the good fight against environmental concerns.
Join us in taking a look at her favourite sustainable finds:
The brainchild of fashion stylists Karuna Laungani and Gauri Verma, it stands to reason that JODI was slated for great things. Among them is a recurring spot in Kapoor Ahuja’s wardrobe, who has often been spotted in the label’s merry mosaic of colours and prints. The designer duo have also been working on slowing down the fast-paced cycle of flighty trends by offering trans-seasonal silhouettes and reviving the art of handblock printing.
Founder Aneeth Arora calls herself a designer by chance, but there is nothing unintentional about her slow, yet steady, takeover of the sustainability landscape in the country with upcycling playing a major role in reducing textile waste. Kapoor Ahuja is clearly a fan, and has often looked to the label for breezy dresses—like the tea party-ready floral number she was spotted in during the promotions run of Ek Ladki Ko Dekha Toh Aisa Laga.
For every blue-chip designer in her repertoire, you’ll find the star uncovering a homegrown gem, like the handblock printed sari with quirky motifs she chose from Jebsispar. Driven by designer Jebin Johhny’s love for art and local influences, the label has been known for its patronage of the weavers of Kuthampully.
For designer Anavila Misra, sustainability is more than just a trendy buzzword—it is woven into the very fabric of her brand. Today, she commands the attention of an envy-worthy roster of celebrities, and Kapoor Ahuja is no exception. The star has often been spotted in the earthen hues of the label, with her brick red-hued handwoven sari serving as a standout sartorial memory.
We did say sustainability begins at home, didn’t we? During the pandemic of the past few years, the star has turned her focus on ensuring that husband Anand Ahuja’s Bhaane makes the shift to a sustainable lifestyle, with creative director Nimish Shah offering further heft to the movement. Today, she looks to the label for its breezy, trans-seasonal silhouettes that are crafted with zero wastage in mind.