If you thought that activewear was boring, a host of homegrown labels would like to convince you otherwise. Serving up major style with innovative prints, patterns and production techniques without compromising on quality, these names will help you rediscover your healthy living mojo. From Coachella-ready tie-dye prints to picture-perfect pastels, there is something for everyone. And with the activewear market slated to touch 997 billion rupees by 2024, according to a report by Research and Markets—outperforming even fast fashion—a host of new-age labels are here to claim their own slice of the pie. Ready to sweat it out in the gym? These are the labels you’ll want by your side when you do:
Expect the unexpected with Silvertraq’s lexicon of activewear that offers up unconventional prints and patterns, ranging from iridescent jackets to tie-dye separates. The Mumbai-based brand’s offering is finished off with thoughtful details, like anti-chafing seams and heat-sealed labels to negate the discomfort induced by scratchy tags. Sounds like a win-win, yes?
Crafted with recycled polyester and doused in vibrant colourways, Pace Active’s functional lineup makes for an instant must-have. The label’s sustainable ethos is further manifested in the label’s production practices that are designed to ensure minimal impact on the environment.
This homegrown label serves up its take on studio-to-streetwear by filtering it through the lens of slow fashion. The result is a versatile roster of gender-fluid silhouettes that are produced in small batches by an all-female team to minimise wastage and the corresponding textile pollution.
Loved by celebrities and everyday women alike, Kica Active serves up functional and versatile activewear in mood-enhancing hues and minimalist prints. Expect form-flattering silhouettes that offer full coverage while packing in enough style for a post-workout juice run.
Founded with the belief that it isn’t important how well you move your body, but rather how often you do, BlissClub is a body-positive offering designed to inspire women to move. Available in a wide roster of eight sizes going up to XXXXL, the label’s fits are focused on flattering, and not camouflaging, the bodies of Indian women.