British designer Stella McCartney is all set to launch her skincare brand very soon. McCartney has always been a pioneer when it comes to sustainable luxury fashion and the designer has now partnered with LVMH to launch her new skincare line, Stella by Stella McCartney.
The brand will focus on giving its customers skincare products that are clean, vegan, and cruelty-free. Stella by Stella McCartney will be making its much-awaited debut with just three products—Reset Cleanser, Alter-Care Serum, and Restore Cream—that definitely live up to the minimalis approach that the brand is aiming for. These products will be refillable and will consist of 99 percent natural ingredients.
This will not be the first time that the designer will be giving a go at expanding her brand into the world of beauty. She previously launched a skincare line back in 2006 that did not work in the market. Now, the designer has re-launched her skincare brand with a focus on being eco-friendly and promoting long-term beauty and vitality or ‘Skin Sustainability’. And because she’s Stella McCartney, she will be donating 1 percent of the net sales of the skincare brand to support the NGO, Wetlands International, which works towards sustaining and restoring wetlands and their resources.
Anyone excited to get their hands on this?