Trends come and trends go in the world of beauty, but the wisdom of Ayurveda remains unchanged—with a thriving 5,000-year legacy to show for it. While western brands have been increasingly adopting its practices and rituals, if you are looking to get the authentic Ayurvedic experience, it helps to look to the flourishing crop of homegrown names that are ushering its ancient secrets and wisdom into the modern age. Here, we take a look at all the Ayurveda-centered brands you’ll want on your shelf today:
If you can’t eat it, don’t use it on your skin—in the space of one line, the brand sums up its central ethos of delivering only what’s fresh, pure and natural for your skin. The brand recently made its foray in the United Kingdom with European beauty e-tailer LookFantastic, becoming the first Indian luxury skincare name to do so.
What started out as a range of Ayurvedic treatments in partnership with a local pharmacy in Tamil Nadu has now blossomed into the frontrunner of the modern renaissance of Ayurveda in the country. Known for being conscious of its impact on the skin, on people, and on the planet, the brand offers gentle formulations that have been certified by the Cosmos Organic label.
With its roots in the ancient plant-based healing system of Ayurveda, Just Herbs offers result-driven formulas that follow Ayurvedic Bhaishajyas and texts. The brand is today also known for crowd-sourcing solutions to make their products bespoke and truly customised for the modern Indian beauty savant.
If you thought Ayurveda was all about skincare, Soultree’s lineup of colour cosmetics will convince you otherwise. The ancient wisdom of Ayurveda is supplemented by The Earth Charter—the global standard for sustainability—to make the brands offering kind on the people as well as the planet.
Ananda In The Himalayas
Yoga and Ayurveda have their origins in the foothills of the Himalayas, and it comes as little surprise that this served as the muse for the Ananda empire—built on a bedrock of an award-winning wellness retreat supplemented by a range of restorative skincare that champions natural plant extracts and aromatherapy.
Driven by the 100-year-old legacy of the Baidyanath Research Foundation, Mantra Herbal offers a chemical-free lineup motivated by the guiding forces of vata (wind), pitta (fire) and kapha (earth). Connoisseurs of luxury will want to bookmark the ‘Anantam Ageless’ collection that employs gold and stem cells to rejuvenate skin from within.
RAS Luxury Oils
The brand’s ethos of farm-to-face skincare is manifested in its all-natural lineup that is devoid of chemicals and parabens, powered by the belief that the skin observes 60 percent of what is applied on it. Today, the brand works on integrating ancient Ayurvedic practices into modern scientific knowledge.